Privacy Policy

PRIVACY POLICY

The responsible body within the meaning of the relevant data protection laws is:

Lindentor 196 VV GmbH

Charlottenstrasse 4

10969 Berlin, Germany

Local Court of Berlin-Charlottenburg, HRB 175680 B

Managing Directors: Arne Hosemann, Alexander Schlomberg

Phone Number:

+49 (0) 30 209 663 155

E-mail: [email protected]

This privacy policy informs you ("User") about the type, scope, and purpose of data collection and use in connection with the website www.expertlead.com and its sub-pages ("Website"). A current version of the privacy policy is available on the Website. If you leave our Website via a link or visit our page on a social media platform, you also leave the scope of this privacy policy.

The transmission of information to or from this Website is secured by encryption.

You can access, download, and print this privacy policy permanently and at any time at www.expertlead.com/privacy-policy.

I. General Information

Type and scope of processing of personal data

The provision of the Website requires the processing of various information. The scope of data processing depends in particular on the type and scope of use of the functions of the Website. You are not obliged to provide personal data when you visit the Website. As far as such data provision is technically required when visiting the Website, a refusal leads to the fact that you cannot visit and use our Website. In the context of entering into a contract, there may also be a contractual or statutory obligation to provide personal data. As far as the indication of your data is necessary for the fulfilment of our obligations, there exists a respective obligation on your part. A refusal may result in the loss of your entitlement to benefits. As a Visitor to our Website, you are not subject to any automated decision-making within the meaning of Art. 22 of the General Data Protection Regulation (GDPR).

Legal basis for the processing of personal data

The legal basis for processing of personal data are described below.

Reason for Processing

Legal Basis (GDPR)

Comment

Fulfilment of the contract or implementation of pre-contractual measures

Art. 6 para. 1 b)

Unless expressly stated otherwise, data will only be processed by us to the extent necessary for the exercise and fulfilment of the rights and obligations arising from the contract. Unless expressly stated otherwise, data will only be processed by us to this extent.

Justifiable Interest

Art. 6 para. 1 f)

Processing takes place insofar as we have a legitimate interest and no conflicting overriding interests of the data subject are apparent. The specific interest is explained in this privacy policy within the framework of the processing description.

Consent

Art. 6 para. 1 a)

Data will be processed to the extent you have expressly agreed to the type and scope of data processing. You can revoke your consent at any time with effect for the future, but this does not affect the processing that has taken place up to this point in time.

Legal Obligation

Art. 6 para. 1 c)

Processing data takes place insofar as this is necessary to fulfil German or European statutory obligations.

Data erasure and storage period

We will delete your personal data as soon as the legal basis for its processing ceases to exist. Multiple legal bases may exist or a new legal basis may be applicable if a legal basis ceases to exist.

II. Data processing for the provision of the Website

In order for Users to be able to view the Website, it is necessary to process certain information when Users visit the Website,. Further, we also offer various functions on our Website that require further data processing.

Log files

When you visit the Website, your browser sends various information to our server to establish and maintain the connection, including your IP address. In addition, the following data is collected: Date and time at the time of access, data volume retrieved, data retrieved successfully or not successfully, previous website, connection page, browser and browser version, operating system and version of the operating system. These data are stored in so-called log files. This data is not combined with any other data about you. The storage of log files (including IP address) serves the legitimate interest of providing the Website and preventing misuse. Stored log files will be deleted after three months at the latest, unless a longer storage period is required, for example to resolve an attack on the Website.

Cookies

To establish and maintain the connection or to improve the user experience of the Website, small text files are used, which contain information transmitted by the browser and stored on the devices of Users ("Cookies"); Cookies do not contain any personal data. The use of Cookies can be managed through browser settings and Cookies can be deleted.

The use and associated data processing of technically required Cookies is based on the legitimate interest in a technically flawless and user-friendly use of the Website. Technically required Cookies are usually automatically deleted when you close your browser (session Cookies), in other cases only after some time (persistent Cookies). The storage period of persistent Cookies is determined by the provider and is shown, for example, in your browser. The use of Cookies for advertising and analysis purposes is described in detail below. You may reject the use of Cookies by selecting the respective settings in your browser. This can be configured for general use or specifically for individual Cookies. In addition, there are specific options for deactivating individual tracking and analysis Cookies, which are described separately. However, we would like to point out that if individual or all Cookies are deactivated, you may not be able to use all functions of the Website to their full extent.

Livechat/E-Mail Communication

In addition to the mere informational use of our Website and the registration with an account, we provide the possibility of interacting with us via live chat or email. We use live chat services by Intercom R&D Unlimited Company, 55 2nd Street, 4th Floor, San Francisco, CA 94105 and the service Gmail by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We process your name, your email address and the information you send us. If you use live chat, we will see if and when you have read a message and know, how we can reach you best. Please do not provide us with any sensitive information via live chat.

Registration and login as freelancer

If you are applying as a freelancer, you must create an account. For this we need the following information: title, first and last name, telephone number, e-mail address and password. The IP address of the User and the time of use are also recorded. For a later login you have to enter your e-mail address and your password. The legal basis for the processing of these data is the necessity for the fulfilment of the user relationship or the contractual relationship as the case may be. A justified interest is also based on security reasons (e.g. protection against unauthorised use). Principally, the storage period correspondents with the duration of the contractual relationship. However, alternative legal bases, such as meeting legally required storage obligations, can be applicable after its termination.

III. Usage analysis and tracking

We want to continuously improve the usability and the attractiveness of the Website. Therefore, we also collect data on usage behavior, which we evaluate for this purpose, when you visit our Website. For this reason, the following tracking and analysis Cookies are used on our Website in addition to the technically required Cookies shown above. The legal basis of data processing for analysis purposes is our legitimate interest in a statistical evaluation of your user behaviour in order to be able to constantly optimize and improve the marketing of our Website and our services. The data processing for usage analysis takes place during your visit to our Website and only up to the time of your effective objection.

Bing Ads

Bing Ads technology is used on the Website to collect and store data from which pseudonymous user profiles are created. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). This service makes it possible to track User activities on the Website if they have reached the Website via ads from Bing Ads. If Users access our Website in this way, a Cookie is placed on the respective User’s computer which, in combination with markings on the Website, renders some non-personal data about the use of the Website accessible. This includes the time spent on the Website, which areas of the Website were visited and via which display the User accessed the Website. Information on the identity of Users is not collected. The information collected is transmitted to Microsoft servers in the United States and stored there for a maximum of 180 days. You can prevent the collection of data generated by the Cookie and related to your use of the Website and the processing of this data by deactivating the setting of Cookies. This may restrict the functionality of the Website. Microsoft may be able to track your usage across multiple electronic devices through cross-device tracking, enabling you to display personalized advertising on or in Microsoft websites and apps. You can disable this function under http://choice.microsoft.com/de-de/opt-out

Further information on Bing Ads and data processing can be found here:

https://advertise.bingads.microsoft.com/en-us/resources/policies/user-safety-and-privacy-policies

https://privacy.microsoft.com/de-de/privacystatement.

Doubleclick

We also use the service Doubleclick by Google, which sets a Cookie and assigns a pseudonymous identification number (ID) to your browser. The Cookie determines whether and which advertisements were displayed and clicked in your browser. This enables us to tailor your advertising to your interests. Since we have activated Google's IP anonymisation on this Website, your IP address is also shortened within the scope of Doubleclick before being transmitted by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area and only in exceptional cases the full IP address is transmitted to Google in the USA and only shortened there. Google analyses the information collected and sends us reports on the usage activities on our Website and provides us with additional services for this purpose. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

In addition to the general options mentioned above for preventing Cookies, you can also specifically prevent Google from saving the double-click Cookie by downloading an appropriate browser plug-in.

Facebook Custom Audiences

This Website uses the service Facebook Custom Audiences. Facebook Custom Audiences is a service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This service makes it possible to address you with interest-based advertising on the social network Facebook. The Facebook Remarketing Tag is implemented on our Website for this purpose. This tag establishes a direct connection to Facebook servers when you visit the Website. This gives Facebook information about the pages you have visited on our Website. Facebook then compares this with your Facebook account. On your next visit to Facebook, you will then be shown personalized, interest-based advertisements - so-called Facebook ads.

The legal basis for the use of the service is our legitimate interest in targeting Users with advertising.

For more information, please see Facebook's privacy policy: https://www.facebook.com/about/privacy/.

Google Tag Manager

This Website uses Google Tag Manager. Google Tag Manager is a solution from Google, with which so-called website tags can be managed via an interface. The Google Tag Manager is a so-called cookie-free domain that does not collect any personal user data. Google Tag Manager triggers other tags that may collect data because it is used to manage other services, such as Google Analytics, etc., which we hereby emphasize. Google Tag Manager does not access this data. If a User implemented a deactivation on domain or Cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager. With regard to the processing of Users' personal data, we refer to the following information about the Google services:

google.com/intl/de/tagmanager/use-policy.html

Google (Universal) Analytics

This Website uses Google Analytics, a web analysis service from Google. Google collects information about your use of this Website (including your IP address) in the USA via a Cookie, and stores this information. However, we only use Google Analytics with an anonymization function by which the IP address is shortened before it is transmitted by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. The full IP address will only be transmitted to Google in the USA and shortened there in exceptional cases. Google analyses the information collected and sends us reports on the usage activities on our Website and provides us with additional services for this purpose. The IP address transmitted by your browser in the context of Google Analytics is not combined with other Google data.

We also use Google Analytics to display ads placed by Google and its partners within advertising services only to Users who have also shown an interest in our services or who have certain characteristics (e.g. interests in certain topics or products that are determined by the web pages already visited) that we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing we would also like to ensure that our ads correspond to the potential interest of Users and are not annoying. In addition to blocking all Cookies by your browser, you can prevent Google from processing your data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout

You can find more information about Google Analytics in Google's privacy policy:

https://support.google.com/analytics

Hotjar

The Website uses Hotjar, an analysis software of Hotjar Ltd, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe ("Hotjar"). With Hotjar it is possible to measure and evaluate the usage behaviour, i.e. clicks, mouse movements, scroll heights, etc., on our Website. The information generated by the tracking code and Cookie about your visit to our Website is transmitted to and stored on Hotjar servers in Ireland. The analysis software collects information (collected and stored in an anonymous format) such as the IP address of your device, your e-mail address including your first and last name, insofar as you have made these available to us via our Website log files and data on your device. Hotjar will use this information to evaluate your use of our Website, to generate usage reports and other services relating to usage and Internet analysis of the Website. Hotjar also uses third-party services such as Google Analytics to provide its services. These third parties may store information that your browser sends when you visit the Website, such as Cookies or IP requests. The Cookies Hotjar uses have different ”lifetimes”; some remain valid for up to 365 days, some only during the current visit. You can prevent Hotjar from collecting data by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out.

Hubspot

We use a service of Hubspot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141, USA ("Hubspot") on the Website for analysis purposes. So-called web beacons and Cookies are used, which are stored on your computer and enable an analysis of your use of the Website. Hubspot evaluates the recorded information (e.g. IP address, geographical location, type of browser, duration of the visit and pages called up) on our behalf in order to generate reports about the visit and the website visited. If a recording by Hubspot is generally not desired, you can prevent the storage of cookies at any time by means of appropriate browser settings. Further information on how Hubspot works can be found in Hubspot's privacy policy, available at: http://legal.hubspot.com/de/privacy-policy.

IV. Possibility of objection and elimination

If the data processing is based on your consent or our legitimate interest, you have the right to object to the processing or to revoke your consent at any time. your objection or revocation will only have an effect for the future If the analysis Cookies used offer their own technical solution for deactivation, this is explained respectively; you can contact [email protected] at any time to exercise your right of objection or revocation. If you object to data processing on the basis of our legitimate interest, we may nevertheless continue processing if we can prove compelling reasons worthy of protection for the processing which outweigh your interests, rights and freedoms.

V. Rights of the parties concerned

If personal data are processed, you are a data subject within the meaning of Art. 4 Para. 1 GDPR and you have the following rights with regard to your personal data. To exercise these rights, please contact us under the contact details above.

Right to information according to Art. 15 GDPR

You have a right to information about your personal data processed by us. This includes the mandatory information set out in Art. 15 GDPR.

Right to correction under Art. 16 GDPR

You have the right to request the immediate correction of incorrect personal data and the completion of incorrect personal data.

Right to cancellation in accordance with Art. 17 GDPR

You have the right to request the deletion of your personal data if one of the reasons mentioned in Art. 17 GDPR applies, in particular if there is no longer a legal basis for the processing.

Right to limitation of processing according to Art. 18 GDPR

You have the right to request the restriction of the processing of your personal data if one of the reasons mentioned in Art. 18 GDPR applies, in particular, at your request, instead of deleting the data.

Right to data transferability according to Art. 20 GDPR

You have the right to request all personal data stored by us about you in a structured, current and machine-readable format and to transmit this data to another person in charge without obstruction by the person responsible to whom the personal data was provided.

Right of appeal to the competent supervisory authority, Art. 77 GDPR

According to Art. 77 GDPR, you have the right to file a complaint with the supervisory authority responsible for you.

VI. Recipient of data

Some of the processing of your personal data within the framework of the Website is also carried out by contractors, in particular hosting of the Website and the use of analysis tools. These are used solely on the basis of order processing agreements in accordance with Art. 28 Para. 3 GDPR.

VII. Data transmission to third countries

The personal data that we collect from you through this Website may also be transferred to third countries outside the European Economic Area, in particular by implementation of the above services of Facebook, Google and Microsoft. The data is stored in the USA and thus in accordance with Art. 44 GDPR in a so-called "third country". All providers are certified under the data protection agreement "EU-US Privacy Shield", which guarantees compliance with a European level of data protection.

Last update: August 2018